TikTok is introducing a fresh option that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale launch. This development aligns with a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing channels on a competing service only show AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its service identified as AI-generated. In total, over 100 m pieces of content are submitted to the platform each day, making AI content a minor portion of its total content library.
User Control Features
Users will be able to limit or boost the level of AI-generated videos they watch by using the topic control option in the app and choosing the AI content topic. Additional categories that are already be adjusted under the tool encompass news, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate users to label “realistic” artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI video that is unmarked can be deleted under its user guidelines.
In addition, the platform will henceforth attach an artificially created tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is additionally introducing a two million dollar AI literacy fund for experts and groups to develop informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, amid debate over plans to cut jobs for numerous safety staff in the United Kingdom. It is set to reduce 439 jobs in its trust and safety department in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most distressing content prior to it has to be seen by people. The platform stated a notable drop in disturbing and violent content seen by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is really helping us work at speed.”
